After working with Spitfire for over six years, Paymon’s Fresh Kitchen & Lounge launched a fast casual concept (Paymon’s Express) and struggled with raising awareness for their new location.
Regular on-site visits and staff training for content creation (mainly video) was the first step in raising awareness on social media. Next, the Spitfire team sourced local influencer/ creators who could provide the maximum impact on our social channels. Coordination with top local creators provided opportunities for organic growth on Instagram with access to hundreds of thousands of their followers.
After 60 days of coordination with 20 local influencers, word around town for Paymon’s (thanks to our collaborators) spread like wildfire. Both Paymon’s accounts combined had an increase of 268% in follower growth. With spokespeople representing Paymon’s brand, we are now on the radar of tourists and local foodies.
A Los Angeles florist needed a targeted paid social media campaign to stand out amongst competitors in an oversaturated ad market prior to Valentine’s Day. Building trust with customers at the top of the funnel was crucial for success.
After initial research we learned that men spend 55% more than women on Valentine’s Day. Spitfire held a focus group of men to learn about their pain points when purchasing gifts for the holiday. This discovery led to a creative and playful campaign for Viola Floral that spoke directly to the target audience’s wants: timely delivery, easy purchasing options, and for the recipient to love the gift.
Customer response to the cheeky and relatable ads was overwhelmingly positive. Viola Floral’s one-month $1500 advertising budget yielded $11,470.62 in revenue-a 765% return on ad spend.
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