Paymon’s Express
Paymon’s Fresh Kitchen and Lounge
The Challenge
After working with Spitfire for over six years, Paymon’s Fresh Kitchen & Lounge launched a fast casual concept (Paymon’s Express) and struggled with raising awareness for their new location.
The Solution
Regular on-site visits and staff training for content creation (mainly video) was the first step in raising awareness on social media. Next, the Spitfire team sourced local influencer/ creators who could provide the maximum impact on our social channels. Coordination with top local creators provided opportunities for organic growth on Instagram with access to hundreds of thousands of their followers.
The Impact
After 60 days of coordination with 20 local influencers, word around town for Paymon’s (thanks to our collaborators) spread like wildfire. Both Paymon’s accounts combined had an increase of 268% in follower growth. With spokespeople representing Paymon’s brand, we are now on the radar of tourists and local foodies.
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