Many of us have LinkedIn accounts because it’s expected of us as professionals, but a lot of people don’t give their account much thought after the initial set up. Not only is that short sighted for the future, but it can also mean lost business opportunities...
With more than 80 million users and the list growing every day, Instagram is a social media platform that you and your business can’t ignore. This mobile photo-sharing app gives you a way to showcase your products and services in a new way. Here are...
We’ve heard a ton of questions lately about why, despite their extremely busy schedules, more and more doctors spend time building communities on social media sites. But if you’ve ever seen the Yelp reviews of frustrated patients wishing to form better relationships with their doctors,...
This time of year I can’t help but reflect on all of the incredible gifts the Spitfire team and I have received. In the early days of Spitfire, I worked out of my home on an old laptop, serving just one client and relentlessly pitching...
Yesterday Facebook all but confirmed the existence of the long-rumored “Facebook at Work”, a program to allow people to, well, use Facebook for work. The initiative, currently being tested in London, is meant to help business teams take advantage of Facebook’s newsfeed, groups and messaging...
By now you’ve probably realized that investing in social media is an essential part of marketing your business. You might even have a Facebook page or Twitter account set up. But now what? Social media is one of the most valuable ways to connect with...
Social media networking has become a very important part of our lives. It has gotten people to wake up, get creative, become more daring and engage with others even if they are introverted, shy or generally anti-social. For businesses it has become a new marketing...
Measuring the ROI of social media is like measuring the ROI of a telephone. How can one receive a return on the investment of a telephone, that links you to people in your life? The telephone is a direct pipeline to just about anyone you...