In the battle between social media and traditional marketing, social media is coming out on top. However, both can be useful, as long as you understand their limitations. Most companies find a balance between the two and integrate traditional and social media to maximize exposure...
If you've ever discussed social media and its impact with someone in the business, you may have heard the term "the Big 6." The term is thrown around like it’s standard taxonomy, but the truth is that even the experts can't agree on which platforms...
For businesses, social media is a way to communicate with the public. Using platforms such as Facebook or Twitter allows a business to actively engage with customers, vendors, or anyone else interested in what they have to say. However, for this social media engagement to...
The Facebook News Feed has become a focal point for marketers over the last half of the decade because of its ability to reach your business's target audience. However, with the Facebook algorithm working to tailor each News Feed, you may find yourself with less...
Almost every industry, including medicine, has woken up to the importance of social media marketing. Social media marketing for dentists and doctors is a necessity for the following reasons: Social media helps them stand out among the rest of the crowd and create a unique identity...
It doesn't matter what industry you're in, social media marketing is a mainstay of business today. Consumers are out there talking about you and your brand, searching the internet to find out what your company is all about, and making buying decisions based on what...
Selfie - Let's face it, the word is in the dictionary, the President and the Pope have both posed for them- this isn't a fad; it's a phenomenon. Selfies aren't all about teenaged vanity and angst. Savvy business owners are seeing the potential in this for...
If you’re a social media novice, hashtags may seem confusing and unnecessary, but they are integral to the way we communicate online. It’s important to know how to use them. Plus, they can be a lot of fun! Basically, a hashtag is a label that makes...
Social media has become an integral part of any big event – whether it’s an industry conference, concert, wedding, or sporting event. Social media event displays can be a great way to energize the crowd, find user-generated content, and encourage people to tweet away. We’ve...
We've got big news at Spitfire Social Media. We are excited to be starting operations in the Hawaiian Islands! We'd like to introduce Dan Lodestro, employee #1 in our new office in Oahu, Hawaii and the Director of Sales for the region. A resident of Oahu for the past...