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20 Apr Engage, Extend, Enhance: Twitter at Live Events

Social media has become an integral part of any big event – whether it’s an industry conference, concert, wedding, or sporting event. Social media event displays can be a great way to energize the crowd, find user-generated content, and encourage people to tweet away. We’ve seen it used well, and we’ve seen it used badly. Here are some tips for how to use Twitter at your next live event: Capture information o   include a Twitter field in the response form to help determine the participant engagement o   build a list o   start to follow attendees Provide information o   clarify the official @handle to follow for news o   establish...

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23 Mar Using LinkedIn To Reach Your Target Audience

  Many of us have LinkedIn accounts because it’s expected of us as professionals, but a lot of people don’t give their account much thought after the initial set up. Not only is that short sighted for the future, but it can also mean lost business opportunities today. Whether you are a social media beginner or a seasoned pro, these tips can help keep your LinkedIn account working for you and your business. Take the time to complete and regularly update the LinkedIn profile for your business. Use keywords that will help you connect with the right people. Make your profile interesting. Add links...

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23 Feb Using Instagram to Showcase Your Business

With more than 80 million users and the list growing every day, Instagram is a social media platform that you and your business can’t ignore. This mobile photo-sharing app gives you a way to showcase your products and services in a new way. Here are some great ways that Instagram can show your brand to the world: Show your products. Instagram offers a way for your customers to “window shop” from their mobile devices. Show your products in new and interesting ways, and engage your customers in the process. If you are a service provider, show images of the equipment or...

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04 Feb A new diagnosis for doctors: You need a social media presence

We’ve heard a ton of questions lately about why, despite their extremely busy schedules, more and more doctors spend time building communities on social media sites. But if you’ve ever seen the Yelp reviews of frustrated patients wishing to form better relationships with their doctors, the answer starts to come into focus. Just as the value of social media has been proven for restaurants, realtors, lawyers, retailers and more, doctors who have developed a presence on social media are already seeing their patient relationships improve and their professional networks expand. If you are still wondering whether investing in social media is...

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24 Nov Facebook at Work is coming. Is it right for your business?

Yesterday Facebook all but confirmed the existence of the long-rumored “Facebook at Work”, a program to allow people to, well, use Facebook for work. The initiative, currently being tested in London, is meant to help business teams take advantage of Facebook’s newsfeed, groups and messaging to better communicate and share information. Facebook will also build features that are especially useful for business, like document sharing. In the past several years, many large businesses teams have turned to services like Jive and Yammer to better share information internally. Plus, many workers are using LinkedIn to chronicle their accomplishments and career paths. Facebook...

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