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20 Apr Engage, Extend, Enhance: Twitter at Live Events

Social media has become an integral part of any big event – whether it’s an industry conference, concert, wedding, or sporting event. Social media event displays can be a great way to energize the crowd, find user-generated content, and encourage people to tweet away. We’ve seen it used well, and we’ve seen it used badly. Here are some tips for how to use Twitter at your next live event: Capture information o   include a Twitter field in the response form to help determine the participant engagement o   build a list o   start to follow attendees Provide information o   clarify the official @handle to follow for news o   establish...

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