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Social Media

30 Jul The ROI of Social Media

Measuring the ROI of social media is like measuring the ROI of a telephone. How can one receive a return on the investment of a telephone, that links you to people in your life? The telephone is a direct pipeline to just about anyone you want to talk to. The more you talk, the more "return" you'll have. Social media operates in a similar fashion. Even stll, investors in social media need to know they are getting their money's worth. A recent article from Mashable defines the cycle of ROI in social media as three stages: The Launch, Management, and Optimization. The...

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