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Social Media

14 Sep The Big Six in Social Media

If you've ever discussed social media and its impact with someone in the business, you may have heard the term "the Big 6." The term is thrown around like it’s standard taxonomy, but the truth is that even the experts can't agree on which platforms are part of the so-called Big 6. The changing nature of social media can make any social network (and the list) obsolete as quickly as you can say Google+. The Big 6 in this moment Facebook Facebook boosted posts and advertising are where it’s at in social advertising. Boosted posts do well if you want your posts to appear...

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27 Aug Tips for Increasing Engagement with Your Customers on Social Media

For businesses, social media is a way to communicate with the public. Using platforms such as Facebook or Twitter allows a business to actively engage with customers, vendors, or anyone else interested in what they have to say. However, for this social media engagement to work, a business needs to be able to drive the conversation in a way that benefits the company, while also keeping the growing community it's building interested in continuing the conversation. This task starts with understanding what customers want and need. Most people want to: feel needed, be valued, be appreciated, be fulfilled, share emotions, laugh...

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20 Apr Engage, Extend, Enhance: Twitter at Live Events

Social media has become an integral part of any big event – whether it’s an industry conference, concert, wedding, or sporting event. Social media event displays can be a great way to energize the crowd, find user-generated content, and encourage people to tweet away. We’ve seen it used well, and we’ve seen it used badly. Here are some tips for how to use Twitter at your next live event: Capture information o   include a Twitter field in the response form to help determine the participant engagement o   build a list o   start to follow attendees Provide information o   clarify the official @handle to follow for news o   establish...

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13 Apr Aloha From Spitfire Social Media!

We've got big news at Spitfire Social Media. We are excited to be starting operations in the Hawaiian Islands! We'd like to introduce Dan Lodestro, employee #1  in our new office in Oahu, Hawaii and the Director of Sales for the region. A resident of Oahu for the past two years, Dan is able to navigate the culture and create business relationships in a diverse and emerging market. When he's not attending networking events or checking in with clients, you can find Dan at a local surf break or hiking, enjoying the beautiful outdoors in Hawaii. We are so excited to have Dan as part...

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23 Mar Using LinkedIn To Reach Your Target Audience

  Many of us have LinkedIn accounts because it’s expected of us as professionals, but a lot of people don’t give their account much thought after the initial set up. Not only is that short sighted for the future, but it can also mean lost business opportunities today. Whether you are a social media beginner or a seasoned pro, these tips can help keep your LinkedIn account working for you and your business. Take the time to complete and regularly update the LinkedIn profile for your business. Use keywords that will help you connect with the right people. Make your profile interesting. Add links...

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23 Feb Using Instagram to Showcase Your Business

With more than 80 million users and the list growing every day, Instagram is a social media platform that you and your business can’t ignore. This mobile photo-sharing app gives you a way to showcase your products and services in a new way. Here are some great ways that Instagram can show your brand to the world: Show your products. Instagram offers a way for your customers to “window shop” from their mobile devices. Show your products in new and interesting ways, and engage your customers in the process. If you are a service provider, show images of the equipment or...

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26 Nov 5 things we’re #thankful for at Spitfire this year

This time of year I can’t help but reflect on all of the incredible gifts the Spitfire team and I have received. In the early days of Spitfire, I worked out of my home on an old laptop, serving just one client and relentlessly pitching Spitfire services to everyone I met. Now, just four years later, Spitfire has grown into a full-fledged social marketing agency. In 2014 we more than doubled the number of accounts we serve, hired sales, marketing and content specialists, opened a new office, and expanded to serve clients in Colorado, Arizona and New York. So as this...

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24 Nov Facebook at Work is coming. Is it right for your business?

Yesterday Facebook all but confirmed the existence of the long-rumored “Facebook at Work”, a program to allow people to, well, use Facebook for work. The initiative, currently being tested in London, is meant to help business teams take advantage of Facebook’s newsfeed, groups and messaging to better communicate and share information. Facebook will also build features that are especially useful for business, like document sharing. In the past several years, many large businesses teams have turned to services like Jive and Yammer to better share information internally. Plus, many workers are using LinkedIn to chronicle their accomplishments and career paths. Facebook...

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24 Nov 5 reasons to outsource your business’s social media to an agency

By now you’ve probably realized that investing in social media is an essential part of marketing your business. You might even have a Facebook page or Twitter account set up. But now what? Social media is one of the most valuable ways to connect with your customers, and extend your relationships beyond their occasional visits to your store or the office. But if you’re not an expert, managing social media accounts can quickly become a full time job.   Though small businesses often pass social media management onto eager young employees,  there’s a lot that goes into choosing what to post, when...

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30 Jul Social Media Strategy for Businesses

Social media networking has become a very important part of our lives. It has gotten people to wake up, get creative, become more daring and engage with others even if they are introverted, shy or generally anti-social. For businesses it has become a new marketing platform and a grand stage for image branding. There are a few major social networks and a lot of tiny start-ups as well and only God knows where they will go or what they will mean to us in a few years. For individuals, social media networking has allowed them to connect with people who they...

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