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23 Mar Using LinkedIn To Reach Your Target Audience

  Many of us have LinkedIn accounts because it’s expected of us as professionals, but a lot of people don’t give their account much thought after the initial set up. Not only is that short sighted for the future, but it can also mean lost business opportunities today. Whether you are a social media beginner or a seasoned pro, these tips can help keep your LinkedIn account working for you and your business. Take the time to complete and regularly update the LinkedIn profile for your business. Use keywords that will help you connect with the right people. Make your profile interesting. Add links...

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23 Feb Using Instagram to Showcase Your Business

With more than 80 million users and the list growing every day, Instagram is a social media platform that you and your business can’t ignore. This mobile photo-sharing app gives you a way to showcase your products and services in a new way. Here are some great ways that Instagram can show your brand to the world: Show your products. Instagram offers a way for your customers to “window shop” from their mobile devices. Show your products in new and interesting ways, and engage your customers in the process. If you are a service provider, show images of the equipment or...

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04 Feb A new diagnosis for doctors: You need a social media presence

We’ve heard a ton of questions lately about why, despite their extremely busy schedules, more and more doctors spend time building communities on social media sites. But if you’ve ever seen the Yelp reviews of frustrated patients wishing to form better relationships with their doctors, the answer starts to come into focus. Just as the value of social media has been proven for restaurants, realtors, lawyers, retailers and more, doctors who have developed a presence on social media are already seeing their patient relationships improve and their professional networks expand. If you are still wondering whether investing in social media is...

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26 Nov 5 things we’re #thankful for at Spitfire this year

This time of year I can’t help but reflect on all of the incredible gifts the Spitfire team and I have received. In the early days of Spitfire, I worked out of my home on an old laptop, serving just one client and relentlessly pitching Spitfire services to everyone I met. Now, just four years later, Spitfire has grown into a full-fledged social marketing agency. In 2014 we more than doubled the number of accounts we serve, hired sales, marketing and content specialists, opened a new office, and expanded to serve clients in Colorado, Arizona and New York. So as this...

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24 Nov Facebook at Work is coming. Is it right for your business?

Yesterday Facebook all but confirmed the existence of the long-rumored “Facebook at Work”, a program to allow people to, well, use Facebook for work. The initiative, currently being tested in London, is meant to help business teams take advantage of Facebook’s newsfeed, groups and messaging to better communicate and share information. Facebook will also build features that are especially useful for business, like document sharing. In the past several years, many large businesses teams have turned to services like Jive and Yammer to better share information internally. Plus, many workers are using LinkedIn to chronicle their accomplishments and career paths. Facebook...

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24 Nov 5 reasons to outsource your business’s social media to an agency

By now you’ve probably realized that investing in social media is an essential part of marketing your business. You might even have a Facebook page or Twitter account set up. But now what? Social media is one of the most valuable ways to connect with your customers, and extend your relationships beyond their occasional visits to your store or the office. But if you’re not an expert, managing social media accounts can quickly become a full time job.   Though small businesses often pass social media management onto eager young employees,  there’s a lot that goes into choosing what to post, when...

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30 Jul Social Media Strategy for Businesses

Social media networking has become a very important part of our lives. It has gotten people to wake up, get creative, become more daring and engage with others even if they are introverted, shy or generally anti-social. For businesses it has become a new marketing platform and a grand stage for image branding. There are a few major social networks and a lot of tiny start-ups as well and only God knows where they will go or what they will mean to us in a few years. For individuals, social media networking has allowed them to connect with people who they...

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30 Jul The ROI of Social Media

Measuring the ROI of social media is like measuring the ROI of a telephone. How can one receive a return on the investment of a telephone, that links you to people in your life? The telephone is a direct pipeline to just about anyone you want to talk to. The more you talk, the more "return" you'll have. Social media operates in a similar fashion. Even stll, investors in social media need to know they are getting their money's worth. A recent article from Mashable defines the cycle of ROI in social media as three stages: The Launch, Management, and Optimization. The...

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