05 Jan Social Media vs. Traditional Marketing
In the battle between social media and traditional marketing, social media is coming out on top. However, both can be useful, as long as you understand their limitations. Most companies find a balance between the two and integrate traditional and social media to maximize exposure and opportunities. After many years of using traditional marketing, why would a business or brand decide to use social media? How do they know if it's right for them? It is definitely right if their needs/desires/limitations include: Having a tight budget Wanting to build a community around their brand and products Wanting to get the attention of customers around...