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05 Jan Social Media vs. Traditional Marketing

Posted at 12:43h in Uncategorized by Jamie Grolle 0 Comments
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In the battle between social media and traditional marketing, social media is coming out on top. However, both can be useful, as long as you understand their limitations.  Most companies find a balance between the two and integrate traditional and social media to maximize exposure and opportunities. After many years of using traditional marketing, why would a business or brand decide to use social media? How do they know if it's right for them? It is definitely right if their needs/desires/limitations include: Having a tight budget Wanting to build a community around their brand and products Wanting to get the attention of customers around...

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14 Sep The Big Six in Social Media

Posted at 15:02h in Business, Social Media by Jamie Grolle 0 Comments
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If you've ever discussed social media and its impact with someone in the business, you may have heard the term "the Big 6." The term is thrown around like it’s standard taxonomy, but the truth is that even the experts can't agree on which platforms are part of the so-called Big 6. The changing nature of social media can make any social network (and the list) obsolete as quickly as you can say Google+. The Big 6 in this moment Facebook Facebook boosted posts and advertising are where it’s at in social advertising. Boosted posts do well if you want your posts to appear...

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27 Aug Tips for Increasing Engagement with Your Customers on Social Media

Posted at 15:32h in Business, Social Media, Uncategorized by Jamie Grolle 0 Comments
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For businesses, social media is a way to communicate with the public. Using platforms such as Facebook or Twitter allows a business to actively engage with customers, vendors, or anyone else interested in what they have to say. However, for this social media engagement to work, a business needs to be able to drive the conversation in a way that benefits the company, while also keeping the growing community it's building interested in continuing the conversation. This task starts with understanding what customers want and need. Most people want to: feel needed, be valued, be appreciated, be fulfilled, share emotions, laugh...

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15 Jul Facebook Strategies to Optimize Business Benefits

Posted at 11:34h in Uncategorized by Jamie Grolle 0 Comments
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The Facebook News Feed has become a focal point for marketers over the last half of the decade because of its ability to reach your business's target audience. However, with the Facebook algorithm working to tailor each News Feed, you may find yourself with less activity than desired. If someone isn’t engaging with your posts, pictures, and comments, Facebook shows them content from other places instead, so just how can you ensure that your posts are reaching those people that do care? • Post when your fans are online. o Facebook’s Insights can give you a clearer idea of who your fans...

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26 Jun Dentists and Doctors Going Viral

Posted at 15:12h in Uncategorized by Jamie Grolle 0 Comments
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Almost every industry, including medicine, has woken up to the importance of social media marketing. Social media marketing for dentists and doctors is a necessity for the following reasons: Social media helps them stand out among the rest of the crowd and create a unique identity for themselves. Social media enables them to share useful content with their peers and patients. Social media can help them gain the trust of others and be more approachable than other doctors are. Social media marketing can highlight their services and achievements in their fields through groups and fan pages.   We know that using social media for dentists and...

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11 Jun Outsmart your Competitors: Outsource your Social Media

Posted at 14:32h in Uncategorized by Jamie Grolle 0 Comments
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It doesn't matter what industry you're in, social media marketing is a mainstay of business today. Consumers are out there talking about you and your brand, searching the internet to find out what your company is all about, and making buying decisions based on what they find. It's not enough to have a website. Today, you need to be visible across a wide range of media including platforms like Facebook, Twitter, and Instagram. Let's look at what outsourcing your social media to a company like Spitfire can do for your business: Time Savings • Effective social media takes time. You need to...

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21 May Employ “Selfie” Strategies to Gain Business Success

Posted at 08:44h in Uncategorized by Jamie Grolle 0 Comments
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Selfie - Let's face it, the word is in the dictionary, the President and the Pope have both posed for them- this isn't a fad; it's a phenomenon. Selfies aren't all about teenaged vanity and angst. Savvy business owners are seeing the potential in this for everything from networking to advertising. Candid shots of people in your store, enjoying your products, employees working, events, etc. are just the beginning of what you can do with selfies. While the focus should be on your customers—they’re also your social media audience—small business is and should be personal. Don’t be afraid to share selfies of...

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05 May #WhatsAHashtag and #Business

Posted at 15:26h in Uncategorized by Jamie Grolle 136 Comments
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If you’re a social media novice, hashtags may seem confusing and unnecessary, but they are integral to the way we communicate online. It’s important to know how to use them. Plus, they can be a lot of fun! Basically, a hashtag is a label that makes it easier to find messages with a specific theme or content. Users create and use hashtags by placing the hash character or number sign (#) in front of a word or unspaced phrase, either in the main text of a message or at the end. Searching for that hashtag will then show each message that...

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20 Apr Engage, Extend, Enhance: Twitter at Live Events

Posted at 12:43h in Social Media by Jamie Grolle 0 Comments
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Social media has become an integral part of any big event – whether it’s an industry conference, concert, wedding, or sporting event. Social media event displays can be a great way to energize the crowd, find user-generated content, and encourage people to tweet away. We’ve seen it used well, and we’ve seen it used badly. Here are some tips for how to use Twitter at your next live event: Capture information o   include a Twitter field in the response form to help determine the participant engagement o   build a list o   start to follow attendees Provide information o   clarify the official @handle to follow for news o   establish...

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13 Apr Aloha From Spitfire Social Media!

Posted at 15:22h in Social Media by Jamie Grolle 0 Comments
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We've got big news at Spitfire Social Media. We are excited to be starting operations in the Hawaiian Islands! We'd like to introduce Dan Lodestro, employee #1  in our new office in Oahu, Hawaii and the Director of Sales for the region. A resident of Oahu for the past two years, Dan is able to navigate the culture and create business relationships in a diverse and emerging market. When he's not attending networking events or checking in with clients, you can find Dan at a local surf break or hiking, enjoying the beautiful outdoors in Hawaii. We are so excited to have Dan as part...

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