Welcome to Spitfire Social Media | Jamie Grolle
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Author: Jamie Grolle

05 Jan Social Media vs. Traditional Marketing

In the battle between social media and traditional marketing, social media is coming out on top. However, both can be useful, as long as you understand their limitations.  Most companies find a balance between the two and integrate traditional and social media to maximize exposure and opportunities. After many years of using traditional marketing, why would a business or brand decide to use social media? How do they know if it's right for them? It is definitely right if their needs/desires/limitations include: Having a tight budget Wanting to build a community around their brand and products Wanting to get the attention of customers around...

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14 Sep The Big Six in Social Media

If you've ever discussed social media and its impact with someone in the business, you may have heard the term "the Big 6." The term is thrown around like it’s standard taxonomy, but the truth is that even the experts can't agree on which platforms are part of the so-called Big 6. The changing nature of social media can make any social network (and the list) obsolete as quickly as you can say Google+. The Big 6 in this moment Facebook Facebook boosted posts and advertising are where it’s at in social advertising. Boosted posts do well if you want your posts to appear...

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27 Aug Tips for Increasing Engagement with Your Customers on Social Media

For businesses, social media is a way to communicate with the public. Using platforms such as Facebook or Twitter allows a business to actively engage with customers, vendors, or anyone else interested in what they have to say. However, for this social media engagement to work, a business needs to be able to drive the conversation in a way that benefits the company, while also keeping the growing community it's building interested in continuing the conversation. This task starts with understanding what customers want and need. Most people want to: feel needed, be valued, be appreciated, be fulfilled, share emotions, laugh...

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13 Apr Aloha From Spitfire Social Media!

We've got big news at Spitfire Social Media. We are excited to be starting operations in the Hawaiian Islands! We'd like to introduce Dan Lodestro, employee #1  in our new office in Oahu, Hawaii and the Director of Sales for the region. A resident of Oahu for the past two years, Dan is able to navigate the culture and create business relationships in a diverse and emerging market. When he's not attending networking events or checking in with clients, you can find Dan at a local surf break or hiking, enjoying the beautiful outdoors in Hawaii. We are so excited to have Dan as part...

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23 Mar Using LinkedIn To Reach Your Target Audience

  Many of us have LinkedIn accounts because it’s expected of us as professionals, but a lot of people don’t give their account much thought after the initial set up. Not only is that short sighted for the future, but it can also mean lost business opportunities today. Whether you are a social media beginner or a seasoned pro, these tips can help keep your LinkedIn account working for you and your business. Take the time to complete and regularly update the LinkedIn profile for your business. Use keywords that will help you connect with the right people. Make your profile interesting. Add links...

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23 Feb Using Instagram to Showcase Your Business

With more than 80 million users and the list growing every day, Instagram is a social media platform that you and your business can’t ignore. This mobile photo-sharing app gives you a way to showcase your products and services in a new way. Here are some great ways that Instagram can show your brand to the world: Show your products. Instagram offers a way for your customers to “window shop” from their mobile devices. Show your products in new and interesting ways, and engage your customers in the process. If you are a service provider, show images of the equipment or...

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04 Feb A new diagnosis for doctors: You need a social media presence

We’ve heard a ton of questions lately about why, despite their extremely busy schedules, more and more doctors spend time building communities on social media sites. But if you’ve ever seen the Yelp reviews of frustrated patients wishing to form better relationships with their doctors, the answer starts to come into focus. Just as the value of social media has been proven for restaurants, realtors, lawyers, retailers and more, doctors who have developed a presence on social media are already seeing their patient relationships improve and their professional networks expand. If you are still wondering whether investing in social media is...

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26 Nov 5 things we’re #thankful for at Spitfire this year

This time of year I can’t help but reflect on all of the incredible gifts the Spitfire team and I have received. In the early days of Spitfire, I worked out of my home on an old laptop, serving just one client and relentlessly pitching Spitfire services to everyone I met. Now, just four years later, Spitfire has grown into a full-fledged social marketing agency. In 2014 we more than doubled the number of accounts we serve, hired sales, marketing and content specialists, opened a new office, and expanded to serve clients in Colorado, Arizona and New York. So as this...

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