Welcome to Spitfire Social Media | chris swanger
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Author: chris swanger

15 Jul Facebook Strategies to Optimize Business Benefits

The Facebook News Feed has become a focal point for marketers over the last half of the decade because of its ability to reach your business's target audience. However, with the Facebook algorithm working to tailor each News Feed, you may find yourself with less activity than desired. If someone isn’t engaging with your posts, pictures, and comments, Facebook shows them content from other places instead, so just how can you ensure that your posts are reaching those people that do care? • Post when your fans are online. o Facebook’s Insights can give you a clearer idea of who your fans...

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26 Jun Dentists and Doctors Going Viral

Almost every industry, including medicine, has woken up to the importance of social media marketing. Social media marketing for dentists and doctors is a necessity for the following reasons: Social media helps them stand out among the rest of the crowd and create a unique identity for themselves. Social media enables them to share useful content with their peers and patients. Social media can help them gain the trust of others and be more approachable than other doctors are. Social media marketing can highlight their services and achievements in their fields through groups and fan pages.   We know that using social media for dentists and...

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11 Jun Outsmart your Competitors: Outsource your Social Media

It doesn't matter what industry you're in, social media marketing is a mainstay of business today. Consumers are out there talking about you and your brand, searching the internet to find out what your company is all about, and making buying decisions based on what they find. It's not enough to have a website. Today, you need to be visible across a wide range of media including platforms like Facebook, Twitter, and Instagram. Let's look at what outsourcing your social media to a company like Spitfire can do for your business: Time Savings • Effective social media takes time. You need to...

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21 May Employ “Selfie” Strategies to Gain Business Success

Selfie - Let's face it, the word is in the dictionary, the President and the Pope have both posed for them- this isn't a fad; it's a phenomenon. Selfies aren't all about teenaged vanity and angst. Savvy business owners are seeing the potential in this for everything from networking to advertising. Candid shots of people in your store, enjoying your products, employees working, events, etc. are just the beginning of what you can do with selfies. While the focus should be on your customers—they’re also your social media audience—small business is and should be personal. Don’t be afraid to share selfies of...

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05 May #WhatsAHashtag and #Business

If you’re a social media novice, hashtags may seem confusing and unnecessary, but they are integral to the way we communicate online. It’s important to know how to use them. Plus, they can be a lot of fun! Basically, a hashtag is a label that makes it easier to find messages with a specific theme or content. Users create and use hashtags by placing the hash character or number sign (#) in front of a word or unspaced phrase, either in the main text of a message or at the end. Searching for that hashtag will then show each message that...

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20 Apr Engage, Extend, Enhance: Twitter at Live Events

Social media has become an integral part of any big event – whether it’s an industry conference, concert, wedding, or sporting event. Social media event displays can be a great way to energize the crowd, find user-generated content, and encourage people to tweet away. We’ve seen it used well, and we’ve seen it used badly. Here are some tips for how to use Twitter at your next live event: Capture information o   include a Twitter field in the response form to help determine the participant engagement o   build a list o   start to follow attendees Provide information o   clarify the official @handle to follow for news o   establish...

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24 Nov Facebook at Work is coming. Is it right for your business?

Yesterday Facebook all but confirmed the existence of the long-rumored “Facebook at Work”, a program to allow people to, well, use Facebook for work. The initiative, currently being tested in London, is meant to help business teams take advantage of Facebook’s newsfeed, groups and messaging to better communicate and share information. Facebook will also build features that are especially useful for business, like document sharing. In the past several years, many large businesses teams have turned to services like Jive and Yammer to better share information internally. Plus, many workers are using LinkedIn to chronicle their accomplishments and career paths. Facebook...

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24 Nov 5 reasons to outsource your business’s social media to an agency

By now you’ve probably realized that investing in social media is an essential part of marketing your business. You might even have a Facebook page or Twitter account set up. But now what? Social media is one of the most valuable ways to connect with your customers, and extend your relationships beyond their occasional visits to your store or the office. But if you’re not an expert, managing social media accounts can quickly become a full time job.   Though small businesses often pass social media management onto eager young employees,  there’s a lot that goes into choosing what to post, when...

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30 Jul Social Media Strategy for Businesses

Social media networking has become a very important part of our lives. It has gotten people to wake up, get creative, become more daring and engage with others even if they are introverted, shy or generally anti-social. For businesses it has become a new marketing platform and a grand stage for image branding. There are a few major social networks and a lot of tiny start-ups as well and only God knows where they will go or what they will mean to us in a few years. For individuals, social media networking has allowed them to connect with people who they...

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30 Jul The ROI of Social Media

Measuring the ROI of social media is like measuring the ROI of a telephone. How can one receive a return on the investment of a telephone, that links you to people in your life? The telephone is a direct pipeline to just about anyone you want to talk to. The more you talk, the more "return" you'll have. Social media operates in a similar fashion. Even stll, investors in social media need to know they are getting their money's worth. A recent article from Mashable defines the cycle of ROI in social media as three stages: The Launch, Management, and Optimization. The...

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